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Federal and Grouptyre Launch Red Letter Day Promotion
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Grouptyre has teamed up with Federal =E2=80=93 the value = brand for which the=20 independent wholesaler has exclusive distribution rights in the UK = =E2=80=93 to launch a=20 national promotion, which promises a Red Letter Day for six lucky = retailers.=20
The promotion is named thus because the prizes on offer are Red =
Letter Day=20
experience packages: from scuba diving with sharks, powerboating, =
carriage=20
driving, Medieval jousting and white water rafting for those looking for =
an=20
adrenalin rush to less energetic pursuits such as spa days, theatre =
trips, wine=20
and whisky tasting master classes and luxury weekend=20
breaks.
The promotion runs in two =
distinct=20
stages =E2=80=93 from 1 September to 31 October and from 1 November to =
31 December =E2=80=93 and=20
the winners will be chosen at random from all the entries received. =
Every=20
Federal tyre participating retailers purchase from their local Grouptyre =
supplier will improve their chances of winning a Red Letter Day =
experience. The=20
first prize is valued at =C2=A3500 and there are two runner-up prizes =
worth =C2=A3250 in=20
each of the promotion periods. Full details on the huge choice of Red =
Letter Day=20
experiences are available at www.redletterdays.co.uk. To participate in =
this=20
Grouptyre/Federal promotion all tyre retailers have to do is sign up =
online at=20
www.grouptyre.co.uk/federal by completing the registration form and =
answering=20
one straightforward multiple choice =
question.
=E2=80=9CWe=E2=80=99re taking a more=20
proactive approach to meeting the needs of independent tyre retailers by =
giving=20
them the chance to participate in national incentives and special=20
promotions. Recent initiatives have been extremely well received =
so we are=20
keen to continue building and developing relationships with this new =
promotion,=20
our first in conjunction with Federal,=E2=80=9D says Grouptyre sales =
director Paul=20
Hollows.
Federal range
Federal states =
that=20
co-operation with major tyre companies has enabled it to develop the =
technical=20
capabilities required to produce the quality compounds and tread =
patterns=20
increasingly demanded by drivers today, allowing it to increase its =
visibility=20
in the UK market.
The current Federal range extends from =
high=20
performance tyres =E2=80=93 including the Super Steel series of =
all-season tyres and the=20
street legal 595 Competition Series, developed specifically for street, =
circuit,=20
drag and drift competitions =E2=80=93 to light truck, 4x4 and SUV =
tyres.
The=20
manufacturer has evolved its Formoza FD1, to create the FD2. This =
features=20
Federal=E2=80=99s new =E2=80=9CDisorder Pitch Evolution Theory=E2=80=9D =
technology, which reduces noise=20
levels to a minimum while maintaining performance and handling =
capabilities. The=20
new Xtramile XR01aims to maximise tread life through its compound mix =
and=20
deliver improved fuel economy, precise and consistent handling at high =
speed and=20
excellent wet grip.
In van tyres, the manufacturer offers the =
Eco-van=20
tyre, which it says has been engineered to withstand a higher loading =
capacity=20
and meet the needs of everyday commercial use, and the 791 Plus, which =
is=20
designed to deliver a car-like smooth, quiet ride and provide =
outstanding=20
handling and braking in wet and dry conditions.
Improved handling =
capabilities at high speed, water dispersal and all-terrain control are=20
hallmarks of the Couragia Adventure series, which sits alongside the =
MR273 =E2=80=93 a=20
steel belted radial for mini-trucks. The Himalaya range =E2=80=93 =
recently featured in=20
Tyres & Accesssories August Winter Tyres section =E2=80=93 uses a =
winter tread=20
compound for increased traction when braking on snow and ice.
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- Marangoni Gears = up=20 for Winter
- Nankang=20 Presents New Winter Tyres
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