Federal Tires has triumphed again in 2018 Good Design Award. Continuing its recognition in the transportation category of Good Design Award, Federal’s all-new Xplora MTS 4x4 tire, has received industry recognition for its impressive outlook, exceptional driving experience, and prolonged endurance.
The radical tread patterns of Xplora MTS 4x4 tire are inspired by Spartans and their armor, which are not only renowned for their fierce and mighty, but also symbolizing Federal’s relentless pursuit for tire quality to ensure uncompromising driving excitement, reliability and performance. In addition to its burly beauty and brawn, the Xplora MTS’ linear tread design contributes to reduced aquaplaning and noise. Big V-shaped grooves reinforce structural rigidity while massive and resilient tire blocks grant elite steering and control.
"Winning Good Design Award consecutively is truly monumental to our tire performance and quality. We are very proud that our Xplora MTS has been recognized by such global recognition from The Chicago Athenaeum Museum of Architecture and Design again and we will continue to enhance our product competitiveness through continuous R&D concentration," said Da-Wu Chen, Global Sales and Marketing Director of Federal Tires.
In addition to the honor of Formoza AZ01, 595 RS-RR, and Himalaya Kattura, the latest Xplora MTS becomes Federal’s fourth winner of Good Design Award. Good Design awards are presented annually by the Chicago Athenaeum Museum of Architecture in cooperation with the European Centre for Architecture, Art, Design and Urban Studies in a total of 25 fields, including electronics, transportation, furniture, computer, and architecture. Winners are selected through a comprehensive evaluation of various products of global companies.