Federal Plans to Unveil New Motorsports Marketing Website

Specializing in motorsports-themed projects, Federal Motorsports is pleased to officially announce the launch of www.federalmotorsports.com in the end of 2010 with fresh, new ideas for worldwide motorsports fans to enjoy. The website has been designed from user’s viewpoint, making it easier to navigate and focus on the distinguishing tire features of our state-of-the-art technology. Using a combination of flash animation and bold graphics, Federal has provided both professional motorsports drivers and teams with a powerful digital presence. Packed on the site are sections such as an in-depth product information, updated streaming news and press releases on the homepage, archived videos with real-time post during the season, an uploaded a gallery of photos taken at events, a forum that will allow motorsports enthusiasts to interact directly with each other, and much more.

In addition to these innovative enhancements, the company’s brand portfolio also contains a broad array of quality product offerings manufactured and distributed by Federal Motorsports. Being showcased are new range of racing products, which have all been designed and developed in conjunction with race winning teams and engineers to complete the overall Federal Motorsports experience. As a result, visitors will be able to not only peruse the full range and conduct a search for a specific pattern and size, but track details on teams and drivers in relation to its sponsorship activities, while follow the schedule of events, and keep track of where the “Federal Top Drivers” will be heading next.

The Federal Motorsports Division stated, “We take this portal design as an enthusiast-driven online community that focuses on sharing the passion for driving and performance. We want the brand name to help telling potential buyers that Federal Motorsports is a line of tires that offers style and performance with a great value. More importantly, we are in hope that Federal’s support of the new motorsports line through the website, point-of-sale materials will further assist tire retailers compete in this adrenaline rush and fast-growing vehicle modification businesses.”

The new Federal Motorsports website will carry a host of new materials that visitors can download, including action video footages, wallpapers and literature, such as the motorsports catalogue that consists of slick, semi-slick, rally, and other extreme performance series for highly professional sporting events. We plan on keeping the site as “up-to-date” and encourage everyone to visit the site and feel free to contact us 24/7. By expanding its sports sponsorship programs and developing social initiatives to raise brand awareness within the pure racing-bred performance, federalmotorsports.com will be currently available in the version of English. The site will be developed to eventually include multiple languages to reflect Federal’s international growing presence throughout the world.